LED 3D Large Screens: The New Key to Solving Game Industry Customer Acquisition Challenges
2025-12-25
Ray Luo
In the future, Jisight will be guided by the needs identified at the fair, continuously optimize 3D display technology and scenario solutions, and work with more game developers and scenario operators to reconstruct the offline customer acquisition logic of the game industry and achieve win-win results.
At the recently concluded Guangzhou Cultural Industry Fair, Jisight showcased its core glasses-enabled LED 3D displays. The booth attracted numerous game developers and cultural tourism operators, who engaged in in-depth discussions on the application of 3D display technology in offline game customer acquisition scenarios.
This exhibition made us deeply realize that as the game industry faces online traffic bottlenecks, LED 3D large screens are emerging as a new breakthrough for offline customer acquisition—just like the 3D battle scenes ofLeague of Legendsdisplayed on large screens in e-sports arenas, or the three-dimensional scenes ofGenshin Impactin mall experience zones, which can instantly capture users’ attention.
The immersive visual experience enabled by the glasses-based 3D solution is the core we explore today: how LED 3D large screens can solve the customer acquisition challenges of the game industry.
Currently, the game industry is trapped in a triple dilemma: "diminishing online traffic dividends, rising customer acquisition costs, and difficulty in user retention." According to the2025 China Game Industry Reportjointly released by the China Audio-Video and Digital Publishing Association (CADPA) and Gamma Data, the scale of China’s game market reached 683 million users in 2025, with a year-on-year growth rate of only 1.35%. While market growth slows down, the cost per user acquisition (CPA) for mobile games continues to climb.
During exchanges with developers at the fair, we found that players’ demand for "immersive experiences" is constantly upgrading. Purely online virtual scenarios can no longer meet their expectations, making the offline customer acquisition value of LED 3D large screens increasingly prominent.
LED indoor large screens integrated with 3D display technology can create "virtual-real integrated" game scenarios, reconstructing experiences while breaking through customer acquisition bottlenecks. With years of technical accumulation, Jisight’s LED 3D large screens boast core advantages such as high resolution, high refresh rate, and wide color gamut, which can accurately adapt to various offline game scenarios—this is the key reason why many developers favored them at the fair.
I. Game Industry Customer Acquisition Pain Points: LED 3D Large Screens Fill the Gap Precisely
In-depth exchanges at the Guangzhou Cultural Industry Fair made us clearly aware that the core customer acquisition challenges of the game industry are exactly the value entry points of LED 3D large screens:
High online customer acquisition costs and low conversion rates: Fierce traffic competition drives up costs, and flat ads fail to convey game immersion, leading to high user churn;
Lack of offline experience scenarios: Small-screen experiences cannot showcase the charm of 3A masterpieces, making it difficult to impress potential users;
Underactivated social attributes: Single-form offline activities struggle to form large-scale word-of-mouth communication;
Difficulty in converting casual users: High circle barriers and insufficient appeal of traditional trial play formats.
II. Core Application Scenarios: Four Key Landing Positions for 3D Large Screens
The integration of LED 3D large screens and the game industry focuses on achieving an "experience-conversion" closed loop through precise scenario adaptation. Based on demand feedback at the fair, LED 3D large screens can be prioritized in four scenarios:
Scenario 1: E-sports Arenas/E-sports Hotels – The Cradle of Core Player Word-of-Mouth
Core players are crucial for game word-of-mouth communication. Jisight’s large-size LED 3D splicing screens for e-sports scenarios adopt a glasses-based solution, enabling 3D live broadcasting of events to reconstruct battles, making hero skills "break out of the screen" and enhancing immersion. Leveraging advantages such as high refresh rate and high brightness, the screens ensure smooth and shocking visuals, bringing users an experience comparable to top-tier cinemas.
By hosting exclusive 3D e-sports competitions to guide players to register and participate, low-cost user acquisition is achieved through core players’ social sharing. At the fair, many e-sports arena operators expressed cooperation intentions, optimistic about the customer acquisition potential of this model.
Scenario 2: Mall Experience Zones – The Main Battlefield for Casual User Acquisition
High foot traffic in malls makes them suitable for reaching casual users. Glasses-enabled LED 3D large screens can cycle through game 3D scenarios, paired with motion-sensing interactive devices to realize lightweight trial play.
Realistic 3D effects are presented through precise image separation technology, allowing users to quickly immerse themselves by wearing lightweight 3D glasses. After the trial, users can scan a QR code to download the game and receive benefits, completing rapid conversion; at the same time, secondary communication is achieved through check-in and sharing. The mall scenario solution displayed at the fair attracted the attention of many game developers due to its shocking experience and simple operation.
Scenario 3: Theme Parks – A New Channel for Breaking Through Family User Circles
Aligning with the "cultural tourism + game" trend, glasses-enabled LED 3D large screens can build parent-child game-themed scenarios, such as the 3D pixel world ofMinecraft, with parent-child interactive sessions.
With advantages of high brightness and high color reproduction, parents and children can experience the shocking 3D effects together by wearing 3D glasses. This not only delivers an immersive experience but also breaks negative perceptions of games, encouraging young family members to download the game and achieving family-oriented user acquisition. This cross-border model was widely recognized by cultural tourism operators at the fair.
Scenario 4: Campus/Enterprise Events – Precise Reach of Young User Groups
Young people are the core customer group of games. Glasses-enabled LED 3D large screens can serve as core equipment for campus/enterprise e-sports leagues, ensuring smooth and blur-free event visuals with high frame rates, and enhancing viewing and participation experiences.
By live-streaming competitions to attract participation and improving retention through event rewards, precise reach of young users is achieved. During the fair, we reached preliminary cooperation intentions with multiple universities, planning to co-host campus 3D e-sports activities to accurately target young users.
III. Core Empowerment of 3D Display: Jisight’s Customer Acquisition Advantages
The reason why LED 3D large screens can become a customer acquisition accelerator lies in three core technical advantages, which are also the core competitiveness demonstrated at the fair:
Shocking 3D Image Quality: High refresh rate and high brightness combined with exclusive 3D glasses realize precise separation of left-eye and right-eye images, delivering an immersive 3D experience comparable to top-tier cinemas;
High Definition & Smoothness Boost Conversion: Advantages such as high resolution and high dynamic range (HDR) ensure rich game details and realistic colors, strengthening visual impact and improving user conversion willingness. Data shows that the conversion efficiency is over 40% higher than that of 2D screens;
Strong Scenario Adaptability: Customizable sizes and installation forms to fit diverse scenarios such as e-sports arenas and malls; supports intelligent management and control to reduce operation and maintenance costs, adapting to high-frequency offline operation needs.
IV. Practical Suggestions: How Can Game Developers Cooperate Efficiently?
Based on demand insights from the fair, game developers can follow four principles when cooperating with Jisight to reduce trial-and-error costs:
Precise Scenario Matching: Choose e-sports arenas/campuses for competitive games, and malls/theme parks for casual games;
3D Content Adaptation: Focus on content with exquisite visuals or strong competitiveness to amplify experience advantages;
Build an Operational Closed Loop: Improve conversion through "experience – scan QR code to receive benefits – community retention";
Iterative Approach with Small-Scale Testing: First cooperate in 1-2 core scenarios for short-term testing before expanding coverage.
V. Conclusion: The Fair Ends, a New Chapter of Customer Acquisition Begins
Exchanges at the Guangzhou Cultural Industry Fair made us more certain that after the decline of online traffic dividends, offline scenarios have become a new blue ocean for customer acquisition in the game industry.
With core advantages of "strong visual impact, cinema-level 3D experience, and high adaptability", LED 3D large screens can not only solve the customer acquisition pain points of the game industry but also align with the cross-border trends of "game + cultural tourism" and "game + commerce".
In the future, Jisight will be guided by the needs identified at the fair, continuously optimize 3D display technology and scenario solutions, and work with more game developers and scenario operators to reconstruct the offline customer acquisition logic of the game industry and achieve win-win results.
Key words：
LED 3D displays,3D display technology,LED 3D large screens
