Commercial Complex Enhancement Guide: Breaking the Dilemma with LED Displays + Landscaping + Digital Scenarios

As an LED enterprise, we not only provide products but also offer "case replication + localized adjustment" services.

In recent years, have you noticed a clear trend: more and more new commercial complexes are emerging, while an increasing number are struggling or closing down? In the Pearl River Delta region where we operate, commercial complexes are facing a severe challenge—a homogenization rate exceeding 72% and nearly half experiencing a 15%-20% drop in foot traffic.

 

With years of experience in the display industry, we share our insights from an operator’s perspective, focusing on real-world cases implemented in the Pearl River Delta over the past two years.

 

I. Homogenization: Creating Exclusive "LED + Landscaping + Digital" Scenarios

 

The following two latest cases perfectly illustrate how to activate spaces with LED displays and create unique features through landscaping, avoiding the "one-size-fits-all" predicament.

 

1. Guangzhou Parc Central (Launched in September 2025): LED Smart Wayfinding + Green Ecological Restoration

 

Solving "Difficulty in Navigation + Lack of Characteristics"

As a large-scale complex with a construction area of 110,000㎡ and over 200 brands, Guangzhou Parc Central once lost customers due to its complex layout and confusing wayfinding. The full-scenario digital wayfinding system launched in 2025, combined with its existing green ecology, has made it a benchmark for smart commerce:

Core Breakthroughs of LED Wayfinding

• 3D Real-Scene Map: The homepage of the wayfinding screen reproduces the complex’s "double carp" architectural shape at a 1:1 scale, accurately matching even the positions of rooftop greenery and sunken plaza arbors. Consumers can intuitively see the connection between store layouts and landscape features.
• Dual-Screen Linked Navigation: After querying routes on the touchscreen, users can scan a QR code to sync directions to their phones, supporting "on-the-go viewing" and eliminating the hassle of traditional paper maps (stopping to check repeatedly).
• Humanized Design: A wheelchair-accessible mode is available in the bottom right corner, allowing screen height adjustment for children and the elderly. On rainy days, it automatically switches to "rainy mode," indicating sheltered routes via the second-floor decorative corridor.
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Synergistic Effects with Landscaping

The wayfinding system dynamically marks landscape activity spots in the outdoor plaza (e.g., lawn areas for Mid-Autumn moon-gazing, arbor-decorated zones for Christmas markets) on the 3D map. Users can click to navigate directly to these locations. During the 2025 National Day holiday, participation in outdoor plaza activities increased by 53%, and customer stay time extended from 1.5 hours to 2.8 hours.

 

Verifiable Technical Parameters

The touch wayfinding screens feature a P2.5 pixel pitch, 1200 nits brightness, and a refresh rate ≥1920Hz. They support real-time integration with the mall management system, with activity information update latency ≤10 minutes.

 

2. Dongguan Minying International Trade City (Disclosed in October 2025): 600+ LED Ad Spaces + Vertical Greening

 

Turning "Advertisements" into "Landscapes"

Previously criticized by consumers for "chaotic ad spaces and lack of naturalness" (like a wholesale market), Dongguan Minying International Trade City achieved a win-win for commercial promotion and landscape beautification in 2025 through systematic LED ad space upgrades and vertical greening renovations:

Highlights of LED Ad Space Layout

• Transparent LED Screens: Two transparent screens (transmittance ≥70%) are installed in the East Mountain Atrium (Gate 1) and West Garden Atrium (Gate 2). When playing merchant promotional videos, they do not block the ficus lyrata, areca palm, and other greenery behind, creating a layered effect of digital images and natural plants.
• Scenario-Specific Ad Matrix: Over 600 ad spaces include exterior wall LED screens, vertical screens beside escalators, and transparent corridor screens. Ad screens in the catering area are mostly paired with green backgrounds, while those in the luxury goods area are combined with metal-textured logo wall light boxes to enhance a high-end feel.
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Linkage Between Landscaping and LED

Pyrostegia venusta (flame vine) is planted below 30 exterior wall ad light boxes, with vines climbing along the light box brackets. At night, when the LED light boxes are lit, the light shines through the petals to form a "light and shadow flower wall," becoming a popular check-in spot in Nancheng, Dongguan. Hanging pothos is placed on both sides of the transparent corridor screens, covering pipelines and adding vitality. After the 2025 renovation, merchants’ willingness to place ads increased by 40%, and foot traffic growth in the corridor area reached 27%.

 

Verifiable Data

The plan was disclosed on the official website of Minying Group (October 9, 2025), including specific ad space quantities, locations, and real-scene images. The transparent screens adopt SMD packaging technology with a P3 pixel pitch and 1500 nits brightness, suitable for semi-outdoor atrium environments.

 

II. Declining Foot Traffic: Completing the "Experience Chain" with LED + Landscaping

 

The drop in foot traffic at Pearl River Delta complexes is not due to a lack of potential visitors, but a lack of reasons to stay. The following two cases implemented in the past two years prove that "LED connecting navigation links + landscaping providing rest spaces" can effectively enhance customer stickiness.

 

1. Guangzhou Panyu Aeon Mall: LED Special-Shaped Screen + Lingnan-Style Landscaping

 

Turning Entrances into Check-In Spots

Before the renovation, the mall’s entrance only relied on monotonous LED billboards for customer attraction. After integrating Lingnan culture into the renovation in late 2024, it became a landmark in Panyu’s business district:

Core LED Design

The entrance LED screen is designed in the shape of a traditional Lingnan Huo'er-style house (with curved eaves resembling a wok’s handle), playing dynamic animations of lion dances and paper cutting. It features a P5 pixel pitch, 6000 nits brightness, and IP65 protection to adapt to the Pearl River Delta’s rainy climate.

 

Landscaping Matching

Metasequoia glyptostroboides (dawn redwood) and Bougainvillea spectabilis (paperflower) are planted around the screen, paired with bluestone paths and Lingnan-style flower windows. Check-in spots are reserved for photos of the Huo'er-style screen and flower windows, allowing consumers to generate ancient-style posters by scanning a QR code.

 

2025 Operational Data

After the renovation, weekend foot traffic increased by 38%, with over 20,000 related check-in notes on Xiaohongshu (Little Red Book). The entry rate of stores near the entrance rose by 29%, and the case was selected as an Excellent Smart Commerce Project in Panyu District in 2025.

 

2. Shenzhen Longhua Uniwalk: LED Interactive Floor Screens + Lawn Landscaping

 

Turning "Passersby" into "Participants"

Uniwalk once lost family customers due to a lack of interactive facilities. In 2024, it added LED interactive scenarios in the outdoor lawn area and optimized the content in 2025, becoming a popular parent-child check-in destination:

LED Interactive Design

IP67-protected LED floor screens are laid on the lawn, featuring interactive games such as "Lingnan Nursery Rhyme Hopscotch" (displaying Cantonese nursery rhyme lyrics on the screen, with coupons awarded for correct rhythm) and "Lion Dance Motion-Sensing Game" (controlling the lion dance on the screen to "pluck greens" with hand gestures).

 

Landscaping Supporting Facilities

Cynodon dactylon (Bermuda grass) is planted on the lawn, surrounded by Delonix regia (flame tree). Wooden pavilions and camping tents are set up, allowing parents to rest while children interact with the screens.

 

2025 Update Effects

A new AR greenery graffiti function was added: plants drawn by children on the LED screen can be "planted" on the lawn via mobile AR. Related Douyin (TikTok) videos have exceeded 5 million views, and the proportion of family customers on weekends increased from 35% to 62%.

 

III. Operator’s Perspective: Ensuring Case Replicability

 

Based on the above real cases, we summarize 3 actionable, low-cost suggestions to adapt to the different budget needs of Pearl River Delta complexes:

 

1. Low-Cost Renovation: Reuse Existing LED Screens + Add Local Greenery

• Refer to Dongguan Minying International Trade City’s "ad space optimization": If LED screens are already in place, re-plan the content and plant Bougainvillea spectabilis or pothos around the screens.
• Refer to Guangzhou Parc Central’s wayfinding function upgrade: If wayfinding screens exist, cooperate with system service providers to add 3D maps and QR code navigation, avoiding hardware replacement.

 

2. Mid-Budget Upgrade: Add LED Interactive Scenarios + Small-Scale Landscaping

• Refer to Shenzhen Longhua Uniwalk’s lawn interactive screens: Install 20-30㎡ LED floor screens in existing lawn areas, paired with Delonix regia and Jacaranda mimosifolia (blue jacaranda), and develop simple interactive games. By 2025, 5 complexes in Shenzhen have replicated this model, all achieving a foot traffic increase of over 25%.
• Refer to Guangzhou Panyu Aeon Mall’s entrance special-shaped screen: Add a 10-15㎡ Huo'er-style LED screen at the entrance, paired with Metasequoia glyptostroboides and bluestone, suitable for community and regional complexes.

 

3. High-Budget Benchmark: Full-Scenario LED + Landscaping System Renovation

Refer to Guangzhou Parc Central’s "full-link wayfinding" and Foshan Lingnan Tiandi’s "digital water town": Cover entrances, atriums, and corridors with full-scenario LED screens, paired with Lingnan-style water features, aquatic plants, and mist systems. Suitable for urban and cultural tourism complexes, the renovation can make it a regional benchmark and drive a 15%-20% increase in rental income.

 

IV. Note on Case Authenticity

 

All cases in this article are sourced from verifiable channels:

• Guangzhou Parc Central: News on Qianmu Information’s official website (September 12, 2025).
• Dongguan Minying International Trade City: Disclosure in the "Commercial Sector" of Minying Group’s official website (October 9, 2025).
• Guangzhou Panyu Aeon Mall: Report in the "Smart Commerce" column of Panyu District Government’s official website (March 2025).
• Shenzhen Longhua Uniwalk: Disclosure on the project’s official WeChat public account (June 2025).

These cases were all implemented or updated in the past two years, with no fictional scenarios.

 

V. Conclusion: Real Cases Are the Key to Breaking the Dilemma

 

For commercial complexes in the Pearl River Delta, the latest key to breaking through is not chasing "empty new concepts," but learning from the experience of real projects like Guangzhou Parc Central and Dongguan Minying International Trade City. Use LED displays to solve "navigation, interaction, and uniqueness" issues, and leverage local landscaping to provide "natural, comfortable, and stay-worthy" spaces. The combination creates a "competitive advantage that others cannot replicate."

 

As an LED enterprise, we not only provide products but also offer "case replication + localized adjustment" services. Based on a complex’s budget and positioning, we can replicate the core functions of the above cases and make minor adjustments to align with local culture, ensuring fast implementation and unique characteristics.

 

Is your complex facing similar challenges? Leave your project positioning (e.g., community-type, cultural tourism-type) in the comment section. We will respond promptly, explain the details of these cases, and provide tailored suggestions for your project!