January 2026 Classic Case: Outdoor Fine-Pitch Display – Dual-Sided Rotating LED Screen

I. Case Background: Long-Standing Pain Points of Outdoor Screens in Commercial Districts

1. Extensive Coverage Blind Spots: Pedestrian flow in commercial districts changes direction frequently. Single-sided screens can only cover one direction, leaving nearly 40% of foot traffic unable to see ads and missing lead-generation opportunities.
2. Poor Weather Resistance: Failures occur more than 3 times a month during rainy seasons, with each repair requiring 4 hours of downtime and resulting in over 10,000 yuan in lost advertising revenue. Screen brightness degrades significantly in high summer temperatures, making content unreadable at noon.
3. High Operational Threshold: Ad content updates require on-site operations; temporary material changes for events wait for technical personnel. Module failure repairs take half a day, disrupting normal displays.

II. Product Adaptation: Three Core Advantages Target Pain Points, with Practical Parameter Results

1. Dual-Sided Rotating Design: Solves "Incomplete Coverage" – The Screen Turns Where the Crowd Is

• Symmetric Dual-Sided Display: Single-screen area 0.46㎡, total dual-sided area 0.92㎡. Supports asynchronous switching (one side plays brand image, the other plays promotional information), increasing advertising reach by 60%.
• Precise Rotation Control: Driven by a 750W waterproof servo motor, operating at ≤60rpm (stable and quiet, with noise ≤30dB, not disturbing the commercial district atmosphere). The angle can be remotely adjusted based on real-time pedestrian flow direction, such as automatically turning to the subway exit during evening peaks.
• Wide Viewing Angle with No Blind Spots: Horizontal and vertical viewing angles ≥160°, ensuring customers can clearly see the screen content from any position in the square, avoiding the "blurry side viewing" issue of traditional screens.

2. Robust Outdoor Protection: Solves "Frequent Failures" – Stable Operation 24/7

• Full IP65 Protection: Both front and back sides reach IP65 rating. Lamp beads are encapsulated with potting glue, and interfaces are equipped with waterproof seals. The screen operates normally without failures even after 7 consecutive days of rain. Metal components undergo hot-dip galvanizing + spray coating treatment, resisting salt spray and rust, suitable for coastal commercial districts.
• Wide Temperature Adaptation: Operating temperature range of -30℃~45℃. Maintains brightness ≥5000cd/㎡ at 10℃, ensuring visibility in strong midday light. Relies on fanless natural heat dissipation in high summer temperatures to prevent overheating and crashes.
• High Stability and Durability: LED lamp beads have a lifespan ≥50,000 hours with an annual attenuation rate ≤5% (brightness remains sufficient after 5 years). Mean Time Between Failures (MTBF) ≥20,000 hours, reducing maintenance frequency and lowering annual maintenance costs by 40% compared to traditional screens.

3. HD & Convenient Operation: Solves "Tedious Operation" – Usable by Non-Professionals

• HD Image Quality for Dissemination: P2.0 pixel pitch + 480*240 resolution (grain-free images); 7680Hz high refresh rate avoids moiré during shooting, ensuring clear short videos taken by customers for social sharing.
• Plug-and-Play Installation & Operation: Equipped with universal wheels for immediate use after unloading on flat ground, no complex hoisting required. After power-on, remote control via mobile phone or computer enables scheduled on/off, zoned playback, and ad content updates without on-site visits.
• Quick Maintenance Without Downtime: Supports front maintenance, with single module replacement ≤5 minutes. Spare module kits are provided as standard, avoiding disruptions to daytime advertising.

III. Implementation Effects: Data Proves Value – From "Advertising Screen" to "Traffic Engine"

1. Improved Operational Efficiency: Remote control reduces 90% of on-site operations, and front maintenance shortens repair time by 80%. Temporary promotional material changes can be completed remotely in 5 minutes.
2. Upgraded Brand Image: HD image quality + flexible rotation make it a new check-in spot in the commercial district, capable of becoming a landmark facility in the area.

IV. Extended Scenarios: More Than Commercial Districts – Multi-Scenario Adaptation Shows Advantages

• Event Rental: Packaged in airtight cases for easy transportation, with universal wheels suitable for temporary setups. A music festival used it as a ticket check-in guide screen, with one side displaying "Ticket Check" and the other "Performance Schedule", rotating to adapt to pedestrian flow direction.
• Public Welfare Display in Squares: Wind resistance ≤Level 8, suitable for squares in most inland areas.
• Airport Services: Though not specially designed for airports, its IP65 protection + wide temperature adaptation meet the needs of outdoor airport areas. Referring to the success of dual-sided screens at Shenzhen Bao’an Airport, future applications can be explored in airport parking lots and outdoor guidance areas to enhance passenger experience.

V. Case Summary: The Key to Outdoor Display Selection – Parameter Adaptation to Scenarios

• Need wide coverage → choose dual-sided rotation + wide viewing angle;
• Need fewer failures → select IP65 protection + wide temperature design;
• Need hassle-free operation → opt for remote control + front maintenance.