Canton Fair Concludes | Jisight’s True Gains: Connecting with Old and New Friends, Gaining a Deeper Understanding of Cultural Tourism Needs
2025-12-23
Ray Luo
In the future, we will remain rooted in the cultural tourism industry, follow market needs, and strengthen our products and services through innovation.
On December 21st, the 2025 Guangzhou Cultural Industry Fair came to a successful close. Over these three days, Jisight participated in the exhibition with our core 3D LED display technology. We not only had a great reunion and in-depth conversations with old and new friends but also accurately aligned with the needs of key markets such as exhibition halls, gaming, entertainment, and film. Through this exhibition, we gained a clearer direction: only by leveraging 3D display technology to truly meet the needs of the cultural tourism industry can technology effectively support cultural communication.
Reuniting with Old Friends: Warm Gatherings and Collaborative Discussions
For us, exhibitions are not just platforms for business opportunities, but more importantly, opportunities to reconnect with old friends. During these three days, we met many long-term partners: collaborators who have worked on cultural tourism projects with us, peers who have tackled technical challenges side by side, and industry seniors who have always supported our growth.
At the booth, we recalled the highlights of past collaborations, such as the implementation of scenic light and shadow shows and the stable operation of smart exhibition hall systems. Everyone gathered around our 3D LED display technology to discuss its applications in scenarios like exhibition hall upgrades and theme parks—for example, how to make cultural relics "come alive" through 3D displays and how to enhance the immersive experience of entertainment projects. This long-standing trust and support give us the confidence to refine our products and optimize our services.
Making New Acquaintances: Open Communication and Idea Exchange
While reuniting with old friends was heartwarming, meeting new people also brought us valuable gains. Over the past few days, we received visitors from across the country, including cultural tourism practitioners, industry experts, and corporate partners from the gaming, entertainment, and film sectors—all drawn to our 3D LED display technology. Everyone sat down for open and engaging conversations.
During these exchanges, we discussed numerous practical needs and ideas: museums wanting to create 3D digital exhibitions, rural cultural tourism IPs needing 3D visualization, theme parks looking to upgrade 3D immersive experiences, gaming scenarios seeking to address 3D integration pain points, and the film projection industry’s expectations for 3D LED screens. A cultural tourism developer from Southwest China mentioned the desire to preserve intangible cultural heritage (ICH) through 3D technology; a creative team shared ideas for "architecture + 3D light and shadow." These real needs and insights gave us a more vivid understanding of the industry.
Understanding the Industry: Clarifying Needs and Finding the Right Direction
Through extensive discussions, recurring themes such as "immersive experience," "technology empowerment," and "cultural IP monetization" helped us form a clearer judgment on the future development of the cultural tourism industry.
First, the integration of "technology + culture" is an irreversible trend. Technology is no longer just an auxiliary tool but has become an important way to showcase culture. In particular, 3D technology allows tourists to shift from "seeing culture" to "stepping into and experiencing culture"—whether it’s 3D displays of cultural relics in exhibition halls, naked-eye 3D effects in gaming and entertainment, or 3D light and shadow presentations in films. This aligns with the upgrading needs of the cultural tourism industry and opens up broader application prospects for our 3D display technology.
Second, customization and operability are essential for different scenarios. Exhibition halls, theme parks, and other venues have distinct requirements for display equipment. Moreover, cultural tourism enterprises attach great importance to operational costs and maintenance complexity, hoping for stable, intelligently manageable equipment that minimizes hassle.
Third, cultural tourism IPs demand visual presentation. An increasing number of cultural tourism projects are focusing on IP development, and there is a growing need to use display technology to make IP images more vivid and widely disseminated. This market segment shows great potential.
Product Upgrades: Following Needs to Build Solid Products
Based on these real needs and judgments, we have clarified our product upgrade direction—aligning display technology with actual cultural tourism scenarios and making products more suitable for cultural tourism operations.
Upgrading Core 3D Products: Tailored to the needs of cultural tourism, gaming, entertainment, and film markets, we will optimize the image quality and interactive effects of 3D technology to deliver stronger 3D stereoscopy, more realistic colors, and an exceptional naked-eye 3D experience. We will also develop thinner, easier-to-install 3D LED splicing modules to adapt to diverse scenarios such as irregular exhibition hall displays and cinema auditoriums.
For exhibition halls: Customize low-blue-light, high-stability 3D solutions to realize the superimposed display of digital cultural relic images and physical exhibits.
For gaming and entertainment venues: Create high-refresh-rate, highly interactive 3D systems.
For the film industry: Optimize color uniformity and viewing angles of large-size 3D LED screens.
For scenic areas: Develop outdoor 3D screens with intelligent dimming to adapt to different lighting conditions.
Enhancing Intelligence and Maintenance Convenience: Develop a centralized intelligent management platform to enable remote control, real-time monitoring, and data-driven management, helping cultural tourism enterprises reduce operational and maintenance costs. Optimize product structure to improve stable operation time, meeting the long-term operational needs of cultural tourism projects.
Supporting the Visualization of Cultural Tourism IPs: Collaborate with creative teams to provide one-stop services from content production to equipment adaptation, making IP images more vivid and enhancing the attractiveness of cultural tourism projects.
Conclusion: Grateful for the Encounters, Moving Forward Together
The three-day Guangzhou Cultural Industry Fair has ended, but Jisight’s connection with the cultural tourism industry has only deepened. The trust of old friends, the recognition of new partners, and the valuable suggestions we received are all driving forces for our continued progress.
In the future, we will remain rooted in the cultural tourism industry, follow market needs, and strengthen our products and services through innovation. We will use reliable display products to support more cultural tourism projects in delivering outstanding presentations. We look forward to working with more partners to pragmatically promote the development of the cultural tourism industry.
Finally, we would like to thank all friends who visited our booth for their exchanges! For those who were unable to attend, we welcome you to contact us anytime to chat. Where else do you think 3D display technology can be applied in cultural tourism scenarios? Feel free to share your ideas in the comments!
Key words：
LED Display,3D solutions,3D LED display,3D displays,Indoor LED Dispaly,Cultural Industry Fair came
